Conducting successful focus groups is harder than it looks. It requires careful planning, effective recruiting, group process skills and the ability to conduct qualitative analysis. Listed below are resources to help prepare for successful focus group interviews:
This document contains the essential information needed to conduct focus group interviews. We use this document when we teach classes on focus group interviewing. It is presented in outline form and is intended for quick reading.
Moderating Focus Groups. 30:13 minute video on YouTube
In 2004, our colleagues at the University of Minnesota helped us prepare this short video demonstrating a focus group interview. The video illustrates some of the techniques used when moderating.
Richard A. Krueger and Mary Anne Casey. 2015. Sage Publishing ISBN: 978-1-4833-6524-4
This is the most recent edition of our popular book on focus group interviewing. In this volume, we describe the current status of focus group interviews and take the reader through the steps needed to conduct a focus group study from planning, to recruiting, developing questions, moderating, analysis, and preparing the report. In addition, we offer practical tips and suggestions learned over decades of conducting focus group research.
This book suggests ways of categorizing, phrasing, and sequencing focus group questions. In addition, there are ideas for questions that get participants actively involved in the focus group interview.
This book is an easy-to-read overview of the critical skills needed by moderators, the various approaches successful moderators use, and strategies for handling difficult situations. Novice moderators will find this book to be an invaluable guide and veteran moderators will discover tips and strategies for honing their skills.
This book offers countless tips, advice, and exercises for preparing people to conduct focus groups, whether you are preparing a team to conduct a community study or teaching one person to help in a study.
This book offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. The straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.