Planning Guide for Focus Groups
by Richard A. Krueger
Assuming a typical focus group study of 4-6 focus groups within the same community.
Conceptualizing the study, developing questions and arranging logistics
Time Needed: 6-70 hours
Developing recruitment strategy and instruments, contacting potential participants, follow-up with letters and phone messages.
Time Needed: 15-50 hours
Moderate focus group and travel time for moderator and assistant.
Time Needed: 24-36 hours
Analyze results and prepare written report.
Time Needed: 8-120 hours
Add 35% more time if you’ve never done it before
Add 20% more time if a committee has to approve draft
Add 20% more time if recommendations are needed
- Other Costs:
Travel expenses for moderator team, travel expenses for participants, honorariums or gifts, food, room charge, transcription charges, phone costs, equipment, tapes, supplies and equipment.
First Steps With Focus Group Studies
- Decide whether focus groups are appropriate
- Decide who to involve
- Listen to your target audience
- Put your thoughts in writing